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For international sport events the brief for photographers is usually to capture the sport action and atmosphere. Due to my event branding background I am often commissioned to capture the application of the event brand and the interaction between the athletes, staff and spectators with the brand. I like to record the entire event brand story from design to production, installation, event period, and decommission.

I've been fortunate to be involved with Olympic Games, Commonwealth Games, Asian Games, FIFA Club Cups, and Arab Games.

Branding is not limited to sporting events only of course...
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